togetHER
THE VIBRANT POWER AROUND US
The series togetHER (together around her) highlights the stories of entrepreneur women from USA and Brazil bringing key points such as the power of collectiveness and resilience while the world faces these challenging and uncertain times.
INSTAGRAM in partnership with ASAS worked together to find the protagonists of the series that premiere on Instagram for Business.
In this difficult period that we are facing, we see people turning to Instagram as an ally to keep business running. And when we talk about women-led businesses in particular, we see entrepreneurs connecting with each other to share experiences and overcome challenges. It is a privilege to be able to show the contribution of our platform not only to this connection, but also to the transformation"
Fernanda Sarkis, Global Marketing Leader for Small Businesses on Instagram
“TogetHER is carried out by women who chose to be heroines of their trajectories. Their stories are human and true, connecting emotion for its broad meaning and relevance in society, and for making sense in people's lives. The series features narratives that amplify the genuine voice of authentic, courageous and transforming women ”,
complements Patrícia Weiss, head of branded content and brand storytelling, executive producer and co-founder of ASAS.br.com
“ASAS is an accelerator of purposes for brands, projects and people through humanistic content”,
highlights Paula Trabulsi - filmmaker and founder of the collective.
“The • togetHER • series presents a delicate feminine sorority that enhances virtues and qualities - ideal counterpoint to the dilemmas, doubts, uncertainties and fears that women entrepreneurs have to face. Each episode has a unique and poetic cinematography inspired by the respective “feeds” of these protagonists who look us in the eye, and together with other women, reveal the journey of these businesses that have a positive impact on the world ”.
In addition to being on Instagram, our series is being distributed by DISCOVERY EDUCATION across the channel's various platforms, reaching schools and libraries on 3 continents.
ep#01 SIMI (USA):
A devastating fire couldn’t stop a dream.
Welcome to the world of the courageous and resilient Simileoluwaa Adebajo “Simi”, a Nigerian woman who opened a restaurant of her home country’s cuisine in San Francisco (USA) and fight against everything with flavours, spices, foods and a huge and virtual community.
ep#02 KETTY (BR)
Black authors, artistic languages, education of the black youth population.
The story of Ketty Valencio presents a true community built around an Afro-Brazilian bookstore. A beautiful story about a hero and her fans through literature, friendship and entrepreneurship.
ep#03 LOVERN (USA)
It’s no longer a film about violence. It’s about a hero.
An emotional story Lovern Gordon that shows how a victim of domestic violence created a movement to help survivors start their lives again.
![[ig w asas] •togetHER• ep#01SIMI _16x9 (subtitle ENG).00_03_32_12.Quadro001.png](https://images.squarespace-cdn.com/content/v1/5b3b902d31d4df989b6c20aa/1612884162310-V0T1ZTZS8SNVSXBIVJE8/%5Big+w+asas%5D+%E2%80%A2togetHER%E2%80%A2+ep%2301SIMI+_16x9+%28subtitle+ENG%29.00_03_32_12.Quadro001.png)
![[ig w asas] __togetHER__episode#01SIMI (subtitle ENG).00_03_42_10.Quadro015.png](https://images.squarespace-cdn.com/content/v1/5b3b902d31d4df989b6c20aa/1612884211202-PQ1O1YRHHBSOT5BLJWEW/%5Big+w+asas%5D+__togetHER__episode%2301SIMI+%28subtitle+ENG%29.00_03_42_10.Quadro015.png)
![[ig w asas] •togetHER• ep#01SIMI _16x9 (subtitle ENG).00_04_13_09.Quadro018.png](https://images.squarespace-cdn.com/content/v1/5b3b902d31d4df989b6c20aa/1612884247339-KD6OMCKH43F5NU80BM1G/%5Big+w+asas%5D+%E2%80%A2togetHER%E2%80%A2+ep%2301SIMI+_16x9+%28subtitle+ENG%29.00_04_13_09.Quadro018.png)
![[ig w asas] •togetHER• ep#01SIMI _16x9 (subtitle ENG).00_00_08_09.Quadro029.png](https://images.squarespace-cdn.com/content/v1/5b3b902d31d4df989b6c20aa/1612884277858-OQNTR1IFX8TX0D1HRJ4L/%5Big+w+asas%5D+%E2%80%A2togetHER%E2%80%A2+ep%2301SIMI+_16x9+%28subtitle+ENG%29.00_00_08_09.Quadro029.png)
Awards
Technical Information
First Season
with:
Simileoluwa Adebajo • Bethany Oyfeso • Kristina Skoro • Aba Micah Ketty Margarete Valencio • Ana Clara Rodrigues de Meneses • Camila Pinheiro • Juliete Vitorino dos Santos • Paloma Franca Amorim Lovern Jennifer Gordon • Debbie Johnson • Mariana Silva-Buck • Andrea Velázquez • Isha Wells
crew:
Director & Producer • Paula Trabulsi Brand Narrative Consultant & Executive Producer • Patrícia Weiss
Executive Producer • Roberta Trabulsi & Lia Pini
Art Director & Designer • Peèle Lemos Creative Strategist • Chiara Martini Creation & Innovation • Miguel Genovese Cultural Designer • Gabriel Lama
Original Soundtrack • Ruriá Duprat Sound Design & Mix • Eduardo Santos
Co-Director • Guilherme Simas Research & Assistant Director • Suely Cárceles International Research • João Fernando Chapadeiro Assistant Director • Priscila Trabulsi
Cinematographer • Arnaldo Mesquita Edit • Karen Harley, EDT
Local Producer (USA) • Lorenzo Benedick
Graphic Design & Motion • Lucia Gambelli & Bárbara Coimbra Editor Assistant • Daniel Codina Designer Assistant • Isabela de Andrade Production Assistant • Rafael Matsumura
Drone Pilot • Jean-Paul Toshiro (USA) & Eric Blanker (USA) Camera Operator • Ina Maria Bagne (USA) & Nicole Bramley (USA) Camera Assistant • Danielle Bryant (USA) & José Célio dos Santos Production Support • Gilberto Baeta Zanzanelli Makeup • Simone Souza & Maili Nunes dos Santos
Post-production & Visual Effects • (MISTIKA Post) Marcelo Siqueira & Equipe
Lawyer • Denise Jardim & Luiz Eduardo Jardim English Consultant • Ana Beatriz Moreira de Ramos Script Consultant • Mônica Waldvogel Social Games Consultant • Edgard Gouveia Jr.
High-Flyers
