#AsMulheresQueMeHabitam
exhibition
Young BOYS present their MOTHERS as a radiant portal to the feminine in themselves and in the relationship with the women in their lives.
The maxim that “it is the woman who creates the man” brings a new masculine that sees the feminine as a fundamental power in the contemporary world. The perception of young boys about their mothers brings a beam of radiant sun, eliminating the reductionist conceptual mold on women.
"WHEN WE MEN BECOME A BARRIER IN THE POTENTIAL OF THE WOMEN WHO ACCOMPANY OUR EXISTENCE?" Emicida
#asMulheresQueMeHabitam is the result of interviews with real stories turned into poetry by FLÁVIA CAMPOS - writer who uses her words to show the freshness of a society with equity versus that of an aging patriarchal society.
The idea was born from an inspiring meeting between the ASAS.br.com collective and two young engineers who saw the strength and beauty of women through their mothers' own journey of maturity (including instigating the creation of a cosmetics company that transforms skin care for 40+ women celebrating life and intends to sharpen and deepen men's gaze on women). The two poems that open the exhibition with several other boys about the women who inhabit them are inspired by the stories of Vitor and Tici.
Conceived by the collective ASAS.br.com, the relevance of opening a conversation on the subject brought an important content partnership with VOGUE, GQ, GLAMOR, along with LINHA DA CULTURA, cinema PETRA BELAS ARTES and UNIBES CULTURAL.
In the search to regenerate the world, we need now, more than ever, to accelerate the removal of archaic obstacles that hold back or impede the growth of the value of equity. The importance of the feminine having more voice and space in our lives is one of the fundamental points to alleviate many of our pains as a society - and to consolidate gender balance.
#asMulheresQueMeHabitam opens conversation and reflection on this male look enhanced by the female.
And you, what are the women who inhabit you?
Videocase - 7 months
Galery
Technical Information
Narrative Creation and Strategies • Paula Trabulsi & Tatiana de Lemos Lemos
Executive Producer• Roberta Trabulsi
History and Content Searches • Suely Straub
Special Thanks (for helping us to find the stories) • EVI Brasil
Art Direction and Collages • Palmiro Domingues (kindly given - Edições Globo Condé Nast)
Comunication and Design Assistent • Isabela de Andrade
Poems • Flávia Campos